Initiated by the running shoes campaign's core message 'Let the Run Tell You Why', the installation would inspire the runners their reason of running through an innovative running experience. The design team created an immersive installation inside a mobile truck and let it stop by different targeted running spots for the shoes trialling. On beyond, the installation would need runners to drop down their reason for the run and share through social network to inspire the others.
5PONG, the battle machine turns the most exciting activity of street dance into an interactive game. It creates an entertaining stage to capture dancer’s wonderful skills when also encourages audience to join, learn and have fun. By controlling the arcade style boombox, dancers and audiences are together involved in an imaginative and immersive gaming world, where they can collaboratively challenge, guide and exchange dance moves with each other. By implementing digital technology in such a unique, creative, and engaging way, 5pong brings street dance culture in to a whole new level.
Puzzle Facade transforms the Ars Electronica Center (Linz, Austria) into a giant Rubik's cube. The participant interacts with the interface-cube. This cube holds electronic components to keep track of rotation and orientation. This data is sent to a computer with a software that changes the lights and color of the building in correlation to the handheld interface-cube. The strong spatial connection between the architecture (AEC building), the referred object (Rubik's cube) and the designed tangible interface (interface-cube) enhances the site-specific aspect of the project.
9News is basically a news reader app which follows rigorous typography rules, with function to detect users’ reading preference via geometric shapes and lines, along with extremely intensive consideration of legibility and usability. The only news of each category would be hand picked from a variety of most popular international recognized news portals each day. The final result keeps consistency of both context and visual design while reading and navigating through the site.